Home Services · PPC (Google AdWords) · 🇨🇦 Canada

PPC Services Case Study: Apex Plumbing & Heating (British Columbia, Canada)

-61%

cost per lead

+188%

qualified calls

9.2%

landing page conversion

£11

average cost per emergency lead

The Challenge

A British Columbia plumbing company's self-managed Google Ads burned budget on mismatched keywords — paying for "plumbing courses" and "DIY fixes" clicks with zero tracking.

Our Solution

Full rebuild: tightly themed emergency + installation campaigns, comprehensive negative lists, call tracking, dedicated landing pages per service, and weekly bid optimisation.

The Results (30 days to stable ROI)

-61%

cost per lead

+188%

qualified calls

9.2%

landing page conversion

£11

average cost per emergency lead

“Same monthly budget, three times the jobs. We finally know exactly what every pound of ad spend brings back.”
Mark T. — Director, Apex Plumbing & Heating

PPC Services Packages — Same Process, Your Business

Transparent fixed pricing in CAD — premium agency quality at 40% below standard rates. Every package includes unlimited revisions and our 100% satisfaction guarantee.

PPC Startup Support

One-time — launch high-performing paid campaigns

C$270 C$451
Save 40% — Limited Time
  • PPC account setup & configuration
  • Keyword & competitor research
  • Campaign structure planning
  • Initial ad copy creation
  • Landing page recommendations
  • Conversion tracking setup
  • Campaign launch & monitoring
Order Now or discuss requirements first
Most Popular

PPC Ongoing Support

Monthly — ROI-driven optimisation & scaling

C$337/month C$562
Save 40% — Limited Time
  • PPC performance monitoring
  • Campaign optimisation & refinement
  • Bid & budget management
  • A/B testing for ad variations
  • Conversion tracking & analysis
  • Negative keyword mining
  • Monthly performance reporting
  • Dedicated account manager
Order Now or discuss requirements first

PPC + Landing Pages

Campaigns + conversion pages

C$544/month C$906
Save 40% — Limited Time
  • Everything in Ongoing Support
  • 2 custom landing pages included
  • Landing page A/B testing
  • Call tracking setup
  • Shopping ads (if ecommerce)
  • Remarketing campaigns
  • Priority support
Order Now or discuss requirements first

Secure checkout · Money-back guarantee · No hidden fees · Prices shown in CAD for Canada

This Case Study — Frequently Asked Questions

People also ask — straight answers to the questions clients ask us most.

Can you achieve similar results for my home services business?

Every business differs, but the methodology behind this result — ppc (google adwords) built on research, senior execution and continuous measurement — is repeatable. We'll assess your situation honestly in a free consultation and show comparable outcomes.

How long did this project take?

30 days to stable ROI. Timelines vary with scope and market competitiveness — we always agree honest expectations before starting.

What did this project cost?

Within our standard PPC (Google AdWords) packages — see the packages on our PPC (Google AdWords) page. No special enterprise pricing was involved; these results come from process, not budget.

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Want Results Like Apex Plumbing & Heating?

Free consultation with the same senior team behind this case study — honest assessment, fixed quote, zero pressure.

  • Response within a few hours — usually faster
  • Talk to a senior specialist, not a salesperson
  • Free advice and fixed quote — zero obligation
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